Amazing new products and innovations are constantly launched in the beauty industry. From Korean skincare to lip plumping lipglosses, there is something for everyone. And now, customers can customize their look based on their undertones, skin color, and chroma. e.l.f. Cosmetics is one of the brands leading this charge, taking this step toward custom options based on individual features ...
Iconic American Cosmetics Brand Raises Alarms With Closing Reports
It started as whispers on beauty forums. Then came the social media posts: photos of “Store Closing” signs slapped on windows where beauty lovers once lined up for launch-day lipsticks. A few locations here and there, not enough to panic, but enough to raise eyebrows. Now, the murmurs have grown louder. A beloved beauty chain, once hailed as recession-proof, seems to be quietly vanishing ...
From Trump’s Tariffs to Triumph: These 9 Beauty Brands Are Breaking the Mold
There are numerous opportunities in the United States' beauty and personal care industry. It’s expected to generate more than $100 billion in revenue in 2025. By 2030, it is projected that revenue could grow to $120 billion. With that opportunity, there is also considerable competition as brands rush to fill the space, making it challenging to stand out. The brands listed here have ...
When Good Makeup Goes Bad | Makeup Expiration Dates
One of the things I have always loved is makeup and cosmetics. I mean, I rarely see a nail polish that I don’t seriously consider purchasing, even if just for a brief moment or a palette that I don’t want to at least look at for a moment. Did you know that cosmetics have a shelf life? Unfortunately, it's true. Every type of beauty product has a makeup expiration ...
2024 Fall Beauty Trends to Try: From Bold Brows to Metallic Eyeshadows
Seasons are changing from Summer to Fall, and it's the perfect time to refresh your beauty routine. This fall, the beauty world is all about making a statement, whether it’s with bold brows or shimmering metallic eyes. ...
How to Get the Clean Girl Look with Lancome
You've probably seen the Clean Girl look and not realized it. It's that no makeup makeup look, or a fresh faced look that seems so easy and pure. It's kind of even an understated take on the classic Twiggy look. Lancome’s resident makeup artist, Mary Philips, put together a box of her favorite items to get that oh so popular understated Clean Girl aesthetic that’s showing up everywhere. ...
Tips for Your Best Lipstick Day Pout
National Lipstick Day is coming up on July 29th, so we asked celebrity makeup artist Simone Otis to share her top tips for making your lips look their best. With A-list clients like Tilda Swinton, Rachel McAdams, and Salma Hayek, Simone knows a thing or two about creating gorgeous lip looks. ...
Super Fun Green Beauty Finds
I love makeup and beauty products of all kinds. I always have, and I always will. I'm not a huge fan of the normal stuff though. Nope. For a beauty product to lure me in, it has to have some kind of special something about it. Whether that's the color, texture, or effect, it all depends. I am currently IN LOVE with some of the really fun makeup trends that are going on ...
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