Walgreens, which owns over 8,600 U.S. locations, is shuttering more than 50 in August alone as part of a master plan to close 1,200 stores in three years. Higher costs fuel this contraction. Decreasing prescription reimbursements and heightened competition from e-commerce and big-box retailers, including Amazon and Walmart. For beauty consumers, the closure of Beauty Brands and other similar ...
Beauty Industry Launches Color Revolution with AI Personal Analysis
Amazing new products and innovations are constantly launched in the beauty industry. From Korean skincare to lip plumping lipglosses, there is something for everyone. And now, customers can customize their look based on their undertones, skin color, and chroma. e.l.f. Cosmetics is one of the brands leading this charge, taking this step toward custom options based on individual features ...
Better Than Water — 10 Superhydrators That Beat the Heat Naturally
Staying hydrated throughout summer is one of the best ways to ensure your health is in the best possible condition. If you're not too fond of drinking water, no fear, there are other ways to boost your hydration and they're pretty delicious too. These superhydrators don’t just replenish fluids; they deliver vital electrolytes, antioxidants, and vitamins needed to recover from the summer heat, ...
Want Better Skin? Dermatologists Say These 19 Habits Are Non-Negotiable
Everyone wants skin that glows and feels healthy. But with so many skincare products and routines out there, it’s easy to feel overwhelmed. What should you be doing, and which products are worth your time? If you’ve ever wondered what the experts recommend, here are 19 skincare habits dermatologists want you to live by. 1. Develop A Simple Routine A simple skincare routine is the first ...
9 Volume-Boosting Hairstyles Every Black Woman Will Love
Everyone wants to feel good about themselves, and your hair plays a big part. Whether you like fluffy twist-outs, bold afros, or sleek roller sets, volume is always in style. Luckily, this guide features nine awesome hairstyles every Black woman will adore, each designed to deliver body, bounce, and personality. According to beauty experts at Byrdie, embracing natural volume is not only stylish ...
The ‘Caveman’ Skin Trend: Teens Ditch Skincare for Natural Glow
What if achieving healthy skin didn’t come from a routine packed with products but from doing absolutely nothing at all? That’s the idea behind the newest skincare trend: the Caveman Skin Trend. It’s gaining popularity among teens who are tossing their expensive cleansers and serums in favor of a “leave-your-skin-alone” approach. They’re saying, “Let your skin breathe; let it heal and figure ...
Iconic American Cosmetics Brand Raises Alarms With Closing Reports
It started as whispers on beauty forums. Then came the social media posts: photos of “Store Closing” signs slapped on windows where beauty lovers once lined up for launch-day lipsticks. A few locations here and there, not enough to panic, but enough to raise eyebrows. Now, the murmurs have grown louder. A beloved beauty chain, once hailed as recession-proof, seems to be quietly vanishing ...
18 Easy Hairstyles for Long Straight Hair
Long, straight hair is both a blessing and a styling nightmare—sleek, shiny, and versatile, but sometimes so smooth it seems resistant to drama or dimensional styling. If you’ve ever felt like your straight hair is a blank canvas that refuses to hold a curl or volume, you’re not alone. But what if that canvas is actually an invitation? Today, we’re peeling back the curtain on 19 genuinely easy ...
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