The U.S. beauty retail sector is currently experiencing profound shifts as consumer behaviors evolve at a rapid pace. Recent reports indicate that shoppers are becoming increasingly cautious in their spending, placing a higher premium on value due to economic uncertainty and the relentless competition from online retailers. As these behavioral changes emerge, traditional retail players find ...
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11 Different Braid Styles That are Highly Popular
Despite what many may believe, braids have actually been around for a very long time. Like, seriously long. In fact, scientists believe that braids date as far back as 3500 BC to ancient Egypt! Either way, all we know is that the braid is still a hugely popular style these days and many are choosing to wear it. There are a number of different styles and approaches to braids and braiding your hair ...
9 Sun Safe Hairstyles for Black Women
After slogging through the long, tough winter months, people can’t wait to get outside in the spring and summer sunshine. Unfortunately, there is a downside to the warm weather, as those rays not only make it warm outside, but they can also cause severe damage to your hair. That risk to your hair can be reduced without sacrificing time outside. There are strategic ways to style your hair that ...
Step Into Summer with These 9 Champagne Pedicure Ideas
A champagne pedicure is a high-end foot treatment that incorporates grape derivatives and champagne's antioxidant-rich qualities into conventional pedicure maintenance. In contrast to traditional pedicures, it exfoliates, hydrates, and revitalizes the skin using scrubs, soaks, and grape seed oils infused with champagne. Polyphenols, one type of antioxidant present in champagne, aid in the fight ...
Famous Brand That Sold Celebrity Bathwater Soap Was Bought for $1.5 Billion
If you've been following the headlines, you'll know about the acquisition of Dr. Squatch, the men’s personal care brand that shot to viral fame after selling out a limited-edition soap made with actress Sydney Sweeney’s bathwater. Dr. Squatch’s knack for blending humor, celebrity partnerships, and digital-first marketing captured Gen Z's and millennial consumers' imagination. Also, it drew the ...
Iconic US Hair Care Company Will Move Headquarters from California to Texas
John Paul Mitchell Systems, the iconic hair care manufacturers behind brands as Tea Tree and Clean Beauty products, is packing up its headquarters in California and relocating to Dallas,Texas. This shift is more than a simple relocation, though, it's a signal that the ripple effects of corporate migration out of California are gaining momentum. Founded in Beverly Hills with an expansive ...
I’m a Beauty Writer—These Are the Only 14 Travel Bags That Work
As a beauty writer who is constantly on the move, I’ve tested more travel bags than I can count, and not all of them live up to the hype. Whether you’re packing skincare, hair supplies, or an emergency stash of sheet masks, finding the right bag can make or break your trip. After countless flights, hotel stays, and TSA lines, I’ve narrowed it down to the 14 travel bags that are truly awesome. ...
List of Walgreens Stores Closing This Month – What It Means for Beauty Shoppers
Walgreens, which owns over 8,600 U.S. locations, is shuttering more than 50 in August alone as part of a master plan to close 1,200 stores in three years. Higher costs fuel this contraction. Decreasing prescription reimbursements and heightened competition from e-commerce and big-box retailers, including Amazon and Walmart. For beauty consumers, the closure of Beauty Brands and other similar ...
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