As the US-China trade war rages on, the global cosmetic industry scrambles for relief. Beauty brands, both large and small, reel under the rising pressure as they rethink their supply chains, pricing strategies and even product innovation. The trade war has taken a heavy toll on manufacturers, retailers and consequently, consumers. But startups seem to be scaling and even thriving under ...
Beautiful Hairstyles for Every Age That Will Never Go Out of Style
Finding the perfect hairstyle that suits your age and personality can be really hard, but thankfully, some looks never go out of style. Whether you're in your twenties or seventies, these classic hairstyles are versatile and flattering for every age. From the timeless bob and the pixie cut to beachy waves and curtain bangs, these styles offer something for everyone. They require minimal ...
9 Tips For Achieving Glass Skin Without Glassing Your Wallet
You've seen it on social media. That poreless, light-repelling, almost damp-looking skin that looks like it just leapt off a K-drama. You want glass skin too. The only thing is, glass skin routines are normally a 10-step process at a three-figure price point. But what if you could glow up without breaking the bank? Well, it's 100% doable. You don't need a K-pop idol glam team or a skincare fridge ...
The 9 Most Talked-About Oils for Hair Growth Right Now
Hair falling out. Thinning. Breakage. The fact that, annoyingly, your hair never seems to grow past a certain length. You've tried serums, scalp scrubs, maybe even tried to manifest thicker strands under the full moon. But your hair still isn't looking like it used to. Enter the new wave of hair oils. Not those greasy products that weigh your hair down. These are clinically-informed, ...
9 Hair Growth Tips For Hair So Thick It Looks Unreal
Achieving hair so thick it may seem fake is a common aspiration. Whether you’re recovering from a bad haircut you regret, dealing with hair loss, or simply want longer locks, the key is taking care of your hair in a way that actually allows for optimal growth — and making some changes to your lifestyle. These range from changing your diet, perfecting your hair-care routine, and listening to the ...
The Most Beloved Bath & Body Works Scents—Ranked
Bath & Body Works (BBW) is not so much a perfume shop as a full-on sense experience wrapped up in nostalgia, brand brilliance, and aromatherapy. It is a brand that retails not only scent but also mood, memory, and sentiment. What began as a small offshoot in 1990 of The Limited has turned into a multi-billion-dollar giant with a fervent cult following. Its rotating catalog of scents covers ...
13 Subtle Makeup Tips That Will Take Years Off Your Face
There's nothing like aging gracefully, but fine lines, wrinkles, and loss of skin flexibility can make putting on makeup more challenging. But what if the trick to appearing younger lies in more effective makeup techniques? In this tutorial, you'll discover 13 expert tips that will leave you with a radiant, youthful face, makeup accentuating your finest features, and a clean, rejuvenated look. ...
Viral Beauty Brand’s Sales Drop Significantly Amid Parent Company Struggles
A beauty brand made waves in the industry, capturing the attention of young consumers with its bold packaging and innovative formulas. The brand quickly blew up on social media, especially TikTok, as influencers and everyday users shared overwhelmingly positive reviews and tutorials. The brand's products were constantly selling out, becoming a beauty must-have for Gen Z and Gen Alpha. While ...
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