Shrinkflation is extremely annoying to deal with. It is when grocery products shrink in size, without people even noticing, but keep the same price, which leaves shoppers with less product for their money. This is a sneaky trend that happens all around the world. However, savvy shoppers aren’t fooled.
By staying vigilant and using smart tactics, many shoppers are still managing to get great value at the store despite shrinkflation. But how can you do the same? These are thirteen practical tips to help you outsmart shrinkflation and make your grocery budget stretch further while still enjoying the brands you know and love. Let’s jump right in!
1. Check Unit Prices
First thing’s first. You should always pay attention to the unit price, not just the sticker price. The unit price will show you how much the item costs per ounce, pound, or liter. This makes it very easy to compare products of different sizes and brands.
This way, you will quickly be able to tell if packages have gotten smaller and be able to get more product for your money. This habit ensures that you won’t fall for flashy packaging or misleading sales.
2. Buy in Bulk
Many savvy shoppers buy in bulk to avoid shrinkflation’s impact. Most of the time, larger packages have lower unit prices and are less likely to get downsized as quickly.
Purchase non-perishable items or ones you use often in bulk. Just make sure you have enough storage space and that you can use everything before it expires, so your savings don’t go to waste.
3. Try Store Brands
Buying store brands could save you a lot of money. Store brands, or private labels, usually cost a lot less than national brands and are typically slower when it comes to shrinking their packaging.
Often, the quality of these alternatives is just as good, and sometimes even better, than that of national brands. You can save a lot of money and avoid some of the worst shrinkflation offenders on the shelves by purchasing store brands.
4. Use Cashback and Rewards Apps
By using cashback or rewards apps, you can also offset the effects of shrinkflation. These apps are awesome and usually offer rebates, digital coupons, and even points for everyday grocery purchases.
With time, your savings will add up and help you stretch your budget further. Before you shop, take a look at available offers and scan your receipts to ensure that you don’t miss any rewards or savings.
5. Compare Brands and Alternatives
Sometimes, it can be easier to stick to one brand, but you definitely shouldn’t. You should compare similar products from different brands, including generics and international options. Oftentimes, unknown brands will offer more generous sizes or better value.
By being flexible and willing to try alternatives, you can avoid paying more money for less product, and you might even find a new favorite product in the process.
6. Stock Up During Sales
When you find a sale on some of your favorite products, stock up! This is especially important for items with a long shelf life. By buying multiples while prices are low, you can avoid paying more when sizes shrink or when prices go back to normal.
Always keep your storage space and the item’s expiration date in mind. You don’t want to waste your savings on spoiled products.
7. Shop at Discount Stores
Discount grocery stores and dollar stores are also great options if you’re trying to save money. They often have better deals and are slower to implement shrinkflation than bigger retailers. Explore these stores for pantry staples, snacks, and household items.
You might find bigger sizes or greater deals than at traditional grocery stores, which will help you stretch out your grocery budget and outsmart shrinking packages.
8. Read the Fine Print
Always check your product labels for net weight and serving size changes. Manufacturers will often hide shrinkflation with new packaging or subtle wording.
Comparing the net weight and serving size with previous purchases can help you spot reductions and avoid being misled by marketing tricks. By staying vigilant about the fine print, you can make more informed choices while shopping.
9. Cook from Scratch
A lot of the time, pre-packaged and processed foods are the first to shrink in size. By buying fresh ingredients and making food from scratch, you can control the portions and costs.
This way, you not only avoid paying more for less food, but you also promote healthier eating. It also allows for more creativity and better flavors in the kitchen, making meals more enjoyable and budget-friendly for you and your family.
10. Join Loyalty Programs
It’s also a great idea to sign up for your favorite stores’ loyalty programs. This way, you can have access to exclusive discounts, coupons, and rewards. These programs are usually free to join and offer big savings over time.
You should also take advantage of personalized deals and points systems to help counteract shrinkflation and get more value from your trips to the grocery store.
11. Buy Local and Seasonal
Buying local and seasonal produce makes all the difference. These items are usually fresher, more affordable, and less prone to shrinkflation. Take a look at farmers’ markets and local co-ops for even better deals and larger portions.
Supporting growers in your area will not only help you stretch your budget but will also strengthen your community and reduce your environmental impact, making it a win-win for everyone.
12. Speak Up and Share Feedback
When you notice shrinkflation, tell manufacturers and retailers about it. You can easily contact customer service, leave reviews, or use social media to express your concerns over shrinkflation.
Companies are often looking for consumer feedback, and if enough people speak up, it can sometimes prompt positive changes. By speaking up, you can hold brands accountable and advocate for fairer practices in the marketplace.
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