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You are here: Home / Chic & Current / Why Boomers and Gen Z Alike Are Struggling to Afford the Basics

Why Boomers and Gen Z Alike Are Struggling to Afford the Basics

July 15, 2025 by Michael Trenholm

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Pexels – Andrea Piacquadio

They told us if we worked hard, we’d be fine. Boomers believed it. Gen Z wanted to. 

But now everyone’s comparing coupons, watching thermostats like hawks, and whispering sweet nothings to their credit scores. The dream hasn’t died; it simply raised the rent and turned off the fridge. 

Somehow, two generations on opposite sides of the meme war have found themselves standing in the same checkout line, wondering how life got so expensive so fast. And the basics? They’re barely basic anymore. Read on to discover how Gen Z and boomers have at least found something to agree upon. 

1. Rent’s Due, Again! 

Pexels – Ketut Subiyanto

The walls are thinner, the leases shorter, and the prices louder. Boomers who once bought homes for the cost of a decent car are now staring down rising property taxes and repairs they can’t afford. 

For most Gen Z, the story is even sadder. Most of them can’t even dream of a down payment. Rent swallows paychecks before groceries even get a glance. Cities sparkle on Instagram, but behind those filtered skylines are overworked tenants with empty fridges and roommates they met five minutes ago. 

2. Degree in Debt: Education Without the Exit Plan

Pexels – Yan Krukau

College was once a ladder to the middle class. Now it’s a hole you pay to fall into. Boomers remember cheap tuition and no-interest loans. 

Gen Z sees five-figure semesters and decades of repayments. The promise of education still echoes, but many Gen Z see it more like a warning now. 

Diplomas come with debt that lingers longer than most relationships. And for what? Entry-level jobs, asking for master’s degrees and five years of experience. Learning has never cost so much, or delivered so little.

3. Grocery Games. The Milk Costs More Than the Cereal

Pexels – Edward

There’s a quiet heartbreak in the grocery aisle. You walk in hungry and walk out haunted. Boomers clutch loyalty cards, and Gen Z scrolls for digital coupons, both praying for mercy at self-checkout. Eggs are suddenly a splurge. A bag of apples feels like a reckless choice. Even ramen, once the symbol of cheap survival, has crept up in price. What used to be a routine chore now feels like a financial ambush. These days, we’re basically negotiating with dinner.

4. Drive Till You Cry

Reddit – Mystica

The car still runs, barely. But keeping it alive costs more than it’s worth. Boomers remember Sunday drives and cheap gas. Today, though, they budget for oil changes like it’s surgery. 

Gen Z can’t even get in the game without crushing insurance rates or car notes that rival rent. Public transit offers little relief. It’s spotty, delayed, and never where you need it. And don’t even mention ride shares. Getting from point A to point B used to be simple. Now it’s a privilege. One that keeps getting pricier.

5. Utilities That Humble You

Pexels – Mikhail Nilov

It starts small. A flicked light switch. A hot shower. The hum of a fridge. Then the bill arrives and steals your breath. Unfortunately, more literal for some than others. 

Boomers remember when utilities were manageable, part of the background noise of life. Now they study kilowatt hours like stock traders. Gen Z watches YouTube by candlelight. The heater stays off unless frostbite sets in. Every faucet drip feels expensive. Staying warm, clean, and connected shouldn’t feel like a luxury. But lately, survival comes with a meter. And it’s always ticking.

6. Thirst Isn’t Free: Water Is Wealth Now

Pexels – MART PRODUCTION

Water used to be simple. Turn the tap, fill a glass, and move on. Not anymore. 

The cities ration water, and pipes age, and bills climb. Boomers remember backyard sprinklers and endless baths. Gen Z buys overpriced bottled water because the tap tastes like rust and regret. Fines for overuse. Fees for basic access. Filters on everything. What was once abundant now arrives with terms and conditions. We’re told to stay hydrated, but hydration now comes with a budget. 

How one of the most abundant resources on God’s green earth became so pricey is something to be studied. 

7. Broken and Broke: Appliances That Quit Before You Do

Flickr – Appliances Repair

These days, it’s a heartbreaking thing to hear our appliances groan from overuse. Every creak, spark, hiss, and heave from our microwaves, fridges, and washers sucks the breath out of us because we know replacing some of them costs more than fixing a used car. Fixing them? That’s a story for another day. 

Everything’s sleeker now, but weaker. A shiny new appliance promises ease, but delivers headaches…and payments. You don’t buy quality anymore. You rent convenience and pray it doesn’t short-circuit. The tools of daily life have become disposable. Unfortunately, your money isn’t.

8. Pharmacy or Payday Loan? Medication Costs That Sting

Pexels – Photo By: Kaboompics.com

The price of staying alive shouldn’t feel like extortion. Yet here we are—Boomers on fixed incomes cutting pills in half, Gen Z skipping refills because rent won the tug-of-war. 

Even generic meds come with sticker shock. Insurance covers just enough to tease, then vanishes when it matters. Pharmacies hum with fluorescent light and quiet desperation. 

No. We aren’t talking about rare drugs here. We’re talking about insulin, antibiotics, asthma inhalers…you know, the basics really. Yet, health is a privilege in this country! 

9. We Cut Back, Then We Cut Deeper: Budgeting Has Become a Survival Skill

Pexels – Photo By: Kaboompics.com

First, it was dining out. Then new clothes. Then, toothpaste brands. Now it’s heat or groceries. Boomers are digging through old habits, and Gen Z through budgeting apps, both trying to stretch paychecks across a month that feels longer every year. 

Side hustles stack up like unpaid invoices. Frugality has turned into a full-time job, minus the paycheck. There’s no fat left to trim, only bone. Saving used to mean planning for the future. Now it means making it to Friday. And even that feels uncertain.

10. Conclusion: Two Generations, Same Storm, Different Boats

Pexels – cottonbro studio

Boomers thought they’d earned peace. Gen Z hoped they’d inherited progress. Instead, both are weathering the same rising tide. 

They came from different worlds, raised on different rules, but now they swap money-saving hacks like survival stories. One remembers when things were affordable. The other never knew that world at all. And as prices climb and paychecks stall, the distance between them shrinks. Turns out, struggle speaks a common language. And right now, everyone’s fluent.

Filed Under: Chic & Current, Price Pulse

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