When Glamour editors say a beauty product blew them away, they don’t mean “it was fine.” They mean it made it onto their vanities, their makeup bags, and sometimes their emergency backups.
March 2025 saw everything from elevated skincare to next-level makeup drops. Brands came for the crown with tinted lip oils, portable fragrances, and mascaras that actually deliver.
If you’re wondering which launches were worth your coins, look no further. These are the editor-approved products that impressed the pros and might just become your new staples.
1. Ilia Limitless Lash Mascara in Before Dawn
Ilia took a cult fave and gave it a low-key twist. The new Before Dawn shade is a rich, espresso brown that’s less intense than black but still defines your lashes beautifully.
It lifts, lengthens, and holds curls without flaking, even after a full day. Editors loved how wearable it felt for everyday use, especially for lighter makeup looks or subtle glam.
If you want fluttery lashes with softer edges, this is the new neutral. It’s clean, it’s clump-free, and yes, it’s totally brown girl–friendly too.
2. Les Eaux Primordiales Mimosa Supercritique EDP
Say hello to the scent that screams spring without being basic. This perfume combines sunny mimosa, jasmine, and bergamot with a musky dry down that makes it feel grown, not girly.
It’s floral without being powdery, fresh without being sharp. Editors loved how it layered with other scents but also stood on its own.
If you’re tired of the same old vanilla-forward perfumes, this is a sophisticated switch-up. The packaging is sleek, the longevity is serious, and the vibe is quiet luxury with a spritz of sunshine.
3. Soap & Glory Cherry Body Lotion
This body lotion gives a “budget find that feels designer.” Think Tom Ford Electric Cherry vibes without the Tom Ford price tag.
It smells expensive, hydrates like a dream, and doesn’t leave behind that sticky film we all hate. Editors were obsessed with the rich texture and surprisingly luxe scent profile.
If you want your skin to feel like satin and your bathroom to smell like a cherry blossom fantasy, this is your new go-to. Use it after your shower and thank us later.
4. The Outset Lip Oasis Glossy Balm in Mirage
Scarlett Johansson’s brand The Outset just dropped a tinted version of its hit lip balm, and Mirage is the breakout shade.
It’s that perfect “your lips but healthier” tone with a slightly glossy finish. No stickiness, no weird taste, just hydration and color in one swipe. Glamour editors loved that it looks good with or without other makeup and wears down evenly.
This is the kind of product you toss in every bag. Whether you’re heading to Pilates or cocktails, it gives your lips that plush, healthy look without trying too hard.
5. Charlotte Tilbury Pillow Talk Beauty Soulmates Palette
Charlotte knows how to do glow, and this new face duo is no exception. You get the cult-favorite Airbrush Flawless Finish powder plus a peachy-pink blush that wakes up your whole face.
It’s buildable, flattering, and gives your skin that “lit from within” vibe. Editors said it made them look rested even when they weren’t, and that’s a win in our book.
Use it for quick touch-ups or a soft-focus finish. It’s chic, compact, and basically foolproof. This duo might just replace half your current face routine.
6. Chanel Coco Mademoiselle Intense Purse Spray
If you’re already a fan of Coco Mademoiselle, this refillable purse spray is about to make your life. Same iconic scent, new convenient format that slips into your bag without taking up space.
Editors praised the ultra-chic packaging and strong-but-not-overwhelming scent concentration. It’s perfect for midday refreshes or travel.
This is one of those beauty buys that feels like a treat but also makes total sense. Classic fragrance, smart delivery, no more carrying around a heavy glass bottle like it’s 2009.
7. Rabanne Rockstar Mascara
Rabanne (yes, formerly Paco Rabanne) launched a mascara that actually delivers rockstar volume. The formula is thick but flexible, letting you layer up without the clumps.
It has a jet-black finish and a curved wand that hugs your lash line just right. Editors said it gave instant drama and didn’t flake or smudge, even during a humid March heatwave.
If you want a mascara that does the most in the best way, this is the one to grab. It’s high-impact but totally wearable. Bold lashes, no mess.
8. Jo Malone London Beach Blossom Cologne
Imagine coconut, lime, and tonka bean had a baby, now imagine that baby got a beach house and started a wellness brand. That’s this cologne.
Beach Blossom smells like vacation in a bottle but still feels elevated. It’s not body spray sweet, it’s breezy and slightly sexy. Editors called it their “surprise favorite” of the month.
If your spring fragrance rotation needs a refresh, this one brings the sunshine without going full sunscreen. Spray it on, close your eyes, and manifest warm weather.
Add to Cart or Regret Later
March was stacked with beauty launches, but these were the true standouts, tested and approved by the Glamour crew who know their stuff.
From elevated skincare to lip tints, you’ll actually finish. Every product on this list earned its place. Whether you’re in a makeup rut or just love trying the next big thing, these picks are worth exploring.
Start with one or two, or go full cart. Either way, your spring glow-up just got a serious upgrade.
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