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You are here: Home / Entertaining / Tariffs Force Iconic American Food Brand Into Bankruptcy

Tariffs Force Iconic American Food Brand Into Bankruptcy

July 15, 2025 by K. Sakoschek

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Facebook – Harlingen Economic Development Corporation

Del Monte — the maker of those traditional green bean casseroles and sugary canned peaches — has had to file for Chapter 11 bankruptcy protection after 139 years.

Outside of business news, this fall represents a symbolic end to an era of reliable pantry staples. Changing consumer habits, historic steel tariffs, and shifting global supply chains were all responsible.

With more consumers choosing fresh or frozen fruits and vegetables, or even skipping canned altogether, the tale of Del Monte is a lesson in how fast American dining preferences can change. Let’s dissect this economic and cultural disruption and why it’s happening.

How Tariffs Sealed Del Monte’s Fate

Wikimedia Commons – Ken Hammond

Del Monte was burdened with rising steel and aluminum tariffs, which rose to 50% this June. The increasing price of canning goods drove prices higher all the while consumer buying behaviour was shifting. Tariffs prove that even politics can impact your pantry.

Americans Craving Fresh Over Shelf-Stable

Pexels – Dayane Nascimento

Once prized for their shelf life and convenience, canned foods are losing ground to fresh fruits and vegetables, frozen greens, and store brands.

They are now considered “old school” or unhealthy. Del Monte’s fall is a testament to just how far our tastes have progressed toward fresher, less-processed foods.

The Rise of Private Labels

Canva – Hitra

Grocers aren’t missing the opportunity to replace Del Monte’s shelf space with their own store-brand products.

Less expensive, believed to be just as good, and with greater margins to the store, these products are ready to take over — and it could mean that national brands will soon no longer be dominant.

Farmers in Jeopardy

Canva – Nuttapong Punna

Del Monte’s failure affects hundreds of farmers in Wisconsin, the Midwest, and California. Growers who had relied on solid bulk contracts to sell their crops now have excess crops and reduced prices. Economies dependent upon vegetable farming can expect to feel the effects for decades.

Restaurants Rethink Recipes

Canva – annakhomulo

From pizzerias that depend on Contadina tomato sauce to diners that serve classic veggie soups, restaurants must act fast.

Most will slash portions, raise prices, or find alternative suppliers, turning a seemingly distant corporate story into a local restaurant reality.

Is Canning Becoming Extinct?

Canva – George Doyle

Canning was once the epitome of innovation, enabling families to consume any fruit throughout the year, no matter the season.

Today, that’s becoming a thing of the past. Del Monte’s decline makes us wonder: Is America watching the gradual end of canned food as its kitchen shelf staple?

Global Producers Ready to Fill the Void

Canva – jirkaejc

As Del Monte struggles, foreign competitors are seeing the opportunity. Lower-cost canned pineapples from Thailand or Italian tomatoes may swamp U.S. supermarkets, turning around the global food trade trend and testing “buy American” loyalty.

Shoppers, Brace for Sticker Shock

Canva – YinYang

Expect higher prices on leftover canned items, potential shortages, and more aggressive promotions on store brands or fresh fruits and produce.

Smart consumers could begin stocking up or convert to frozen and dehydrated foods before prices increase.

Political Fallout on Capitol Hill

Canva – f11photo

News of Del Monte’s bankruptcy will reverberate through Washington. Agriculture-state lawmakers are already demanding emergency relief and trade policy reforms.

The experience may spark debate about the actual costs of tariffs and the future of American food security.

A Blow to American Culinary Nostalgia

Wikimedia Commons – Royalbroil

Del Monte foods are more than just cans; they’re attached to family recipes and are sentimental — grandma’s fruit salad, Thanksgiving casseroles, summer afternoon picnics.

Their disappearance points to a cultural shift away from what many perceived as “American comfort food.”

Plant-Based Brands Making Inroads

Canva – ElasticComputeFarm

Organic and veggie players are jumping on the bandwagon to capture health-oriented consumers shifting away from canned products.

Look for innovative frozen vegetable mixtures with enhanced color and ready-to-cook fresh-style products rapidly filling valuable grocery shelf space.

Pantry Reimagined: The New Essentials

Canva – jordachelr

Shoppers are turning pantries into mini-farmer markets: frozen, fresh, whole grains, nuts. The concept of “emergency cans” is disappearing as consumers choose short-term, fresher meal prep.

How to Adapt Your Shopping Habits

Canva – alle12

Switch to store brands, frozen vegetables, or bulk dry goods. Master batch cooking and freezing meals in preparation for price hikes. Shop at nearby farmer markets: supporting smaller producers can help offset the supply chain shock.

The Larger Picture: A Fork in the Road

Canva – mediaphotos

Del Monte’s failure isn’t just about bankruptcy filings, however. It represents a shift in how Americans consume and stock their pantries.

As health-conscious buyers and global trade tensions influence the market, fresher food choices are taking over the once-popular canned goods. That stereotypical and familiar pantry shelf is becoming something new.

Filed Under: Entertaining

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