Celebrity beauty brands have increased in popularity, offering products that address various needs. But are these celebrity beauty brands worth the hype?
Such brands often capitalize on the fame and personal stories of their founders to create products that resonate with consumers.
These names have significantly impacted the beauty industry, from skincare to makeup and haircare. On this list, we delve into nine of these celebrity beauty brands that are actually worth all the hype.
1. Fenty Beauty: Rihanna
Fenty Beauty by Rihanna is one of the most successful makeup brands in the world. Launched in 2017 with an extensive line of inclusive products, most notably the Pro Filt’R foundation, which comes in 50 shades.
Co-owned by Rihanna and the luxury conglomerate LVMH, Fenty Beauty embodies Rihanna’s philosophy of inclusivity and quality. The brand’s popularity stems from its ability to cater to diverse skin tones, filling a gap in the market,
Rihanna’s influence extends beyond music. Fenty Beauty is a testament to her entrepreneurial prowess and cements her brand as one of the celebrity beauty brands worth the hype.
2. Kylie Cosmetics: Kylie Jenner
Kylie Cosmetics, owned by Kylie Jenner, took the cosmetics world by storm when she launched the company with a simple lip kit in 2015.
The brand was renamed in 2016, and its product line expanded from Lip Kit by Kylie. Kylie Cosmetics is valued for its clean, vegan formulations.
The brand’s success is largely attributed to Kylie’s influence and strategic marketing. In 2019, Coty acquired a majority stake in the company, further solidifying its position in the market. With a natural instinct for business, Kylie Jenner has become a beauty mogul.
3. Pattern Beauty: Tracee Ellis Ross
Pattern Beauty, created by Tracee Ellis Ross, specializes on haircare products for curly, coily and tight-textured hair. The brand was years in the making, a result of Ross’s commitment to serving an underserved market.
Launched in 2019, Pattern Beauty offers a range of products specifically designed to enhance and care for natural hair textures.
Thanks to Ross’s personal experience and dedication to inclusivity, Pattern Beauty is now a trailblazer in the haircare world. The brand’s success underscores the value of understanding and addressing specific customer requirements.
4. JLo Beauty: Jennifer Lopez
Jennifer Lopez launched JLo Beauty in January 2021. The brand focuses on skincare products designed to help women look and feel youthful. It offers high-quality formulas at accessible price points.
Lopez’s involvement in product development ensures that JLo Beauty aligns with her values and beauty routines. The brand has also entered into partnerships with major retailers to expand its distribution.
Lopez’s vision for the beauty empire is very much aligned with her personal philosophy of self-love and empowerment, which is to ultimately empower women everywhere to embrace their own beauty.
5. Rare Beauty: Selena Gomez
Selena Gomez introduced Rare Beauty in 2020, a cosmetics line that promotes inclusivity and mental health awareness. Many consumers have raved about Rare Beauty’s products, and therefore, this celebrity beauty brand is definitely worth all the hype.
The brand also donates a percentage of its sales to support mental health programs. Rare Beauty offers a variety of makeup products designed to enhance natural beauty.
Gomez’s dedication to social causes and personal experiences have shaped the brand’s mission. Rare Beauty’s impact extends beyond the beauty industry, contributing to broader social issues.
6. R.E.M. Beauty: Ariana Grande
Ariana Grande launched R.E.M. Beauty in November 2021, offering a futuristic line of makeup products. The brand includes eyeliner, falsies, and lip gloss, all packaged in unique designs.
Grande’s vision for R.E.M. Beauty was to create a line that embodied her personal style and aesthetic. The brand’s launch was highly anticipated, considering Grande’s influence in the entertainment industry.
With its creative packaging and innovative products, R.E.M. Beauty has made it a notable entry in the cosmetics market.
7. Good Dye Young: Hayley Williams
Hayley Williams, the lead singer of Paramore, co-founded Good Dye Young, a hair dye company that promotes inclusivity and self-expression. The brand offers a range of vibrant and colorful hair dyes and hair care products.
Good Dye Young aims to build a community around hair dyeing, encouraging creativity and individuality. Williams’s involvement with the brand also reflects her passion for music and art, which extends into the beauty industry. For those in search of unique hair colors, the brand is known for its inclusiveness.
8. Haus Labs by Lady Gaga: Lady Gaga
Lady Gaga launched Haus Labs by Lady Gaga, a beauty line that prides itself on sustainable and clean products. The brand also offers lip oils, lip crayons, and highlighters in bold colors.
Gaga’s influence in fashion and beauty has made Haus Labs a notable brand. The focus on sustainability aligns with Gaga’s commitment to environmental causes.
The Haus Labs brand creates bold, sustainable beauty products that resonate with environmentally conscious consumers. The brand owes its success in large part to Gaga’s creativity and passion for beauty.
9. Rhode Skin: Hailey Bieber
Launched in June 2022, Rhode Skin is Hailey Bieber’s own line of skincare products that promises to hydrate your skin and give it a natural glow.
The initial lineup included Peptide Glazing Fluid, Barrier Restore Cream, and Peptide Lip Treatment. These products contain peptides, niacinamide, and hyaluronic acid to improve skin hydration and firmness.
Rhode Skin has gained popularity for its effective and affordable products, with many users appreciating its simple yet effective product range. Hailey’s personal involvement and commitment to quality have contributed to the brand’s success.
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