Braids are hairdos but are also alive with the legacy of Black identity, culture, and survival. By 2025, braiding is no longer just something pretty on the surface level; it's hundreds of years of history nestled in nuanced, enciphered modes of survival as they may unfurl in complex patterns. However, due to the changing landscape of Black hair care, braiding styles must change, the push and ...
From Trump’s Tariffs to Triumph: These 9 Beauty Brands Are Breaking the Mold
There are numerous opportunities in the United States' beauty and personal care industry. It’s expected to generate more than $100 billion in revenue in 2025. By 2030, it is projected that revenue could grow to $120 billion. With that opportunity, there is also considerable competition as brands rush to fill the space, making it challenging to stand out. The brands listed here have ...
8 Best Hair Loss Treatments for Men
Male pattern baldness occurs in over 60% of men under 35 and over 80% by age 50, but most tolerate a receding hairline or bald patches without adopting effective measures. Ironically, many decades of research confirm treatments capable of halting or even reversing male pattern baldness, but disinformation and stigma persist. Male pattern baldness is not just cosmetic; it has profound effects ...
9 Sun-Safe Hairstyles That Keep Your Curls Protected and Stylish
Curly hair, specifically curl types 3 and 4, is more susceptible to damage in the sun as it dries out, becomes more likely to break, and loses definition. Curly hair curls have a more porous cuticle than straight hair; therefore, curls are less protected from the sun's UV rays and outside environmental stressors. Interestingly enough, most do not realize the impact of the sun on curls and only ...
Sun’s Out, Nails Out: 2025 Modern Mani Trends to Try Now
In contrast to clothes, nail trends usually stay around for longer. People get new nails so often that it becomes impossible to stick to just one style. There are endless possibilities for how you can fill up those 10 spaces, and it is exciting coming up with a new set every time. With so many decisions, this can be overwhelming for some! So, let's take a look at a list of the hottest nail trends ...
Hailey Bieber Nets $1 Billion For Beauty Line
In the rapidly changing world of beauty, one newcomer has quietly but rapidly acquired a following. Rhode, a minimalistic skincare and hybrid makeup brand was founded in 2022, has generated both consumer and investor interest. Its understated aesthetic and focus on everyday essentials have resonated with a broad audience, helping fuel an explosive growth trajectory that few had foreseen. Yet, ...
12 Dermatologist-Approved Moisturizers That Roll Back The Clock On Mature Skin
Let’s be honest, aging is unavoidable, but aging in appearance is not. Genetics certainly play a role, but the biggest game changer is how you treat your skin daily. Studies indicate that the right moisturizer can visibly soften fine lines, reduce sagging, and brighten dullness, sometimes allowing skin to appear a decade younger. What is most surprising is that the source of these claims is ...
Inflation Pushes Americans to Cut Back on Essentials – Beauty Products Take a Hit
Americans are being squeezed by inflation, and they’re cutting back on just about everything, including beauty products. When money is tight, consumers budget for more essential items, such as food and housing, leaving less money available for skincare, makeup and fragrances. This shift is yet another sign that inflation is reshaping everyday shopping decisions and sending ripples through ...
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