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You are here: Home / Archives for Emily Grant

Nike Retires Iconic Classics in Major Brand Shake-Up

July 21, 2025 by Emily Grant

Nike’s latest earnings stunned Wall Street. In Q4 the brand announced its three biggest sneaker lines – Air Force 1, Dunk and Air Jordan 1 – all plunged by roughly 30% year-on-year, erasing about $1 billion of revenue (around one-tenth of its quarterly sales) and marking its steepest decline in years. CEO Elliott Hill admitted the company had become “over-indexed” on nostalgia – a bust of ...

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Filed Under: Fashion

H&M’s New Collection Captures the Rich Essence of Italian Summer

July 9, 2025 by Emily Grant

H&M’s Summer 2025 collection is a celebration of Italian-inspired getaway style. The mission is simple: bring the sun-soaked, la dolce vita feel of an Italian vacation into your wardrobe. Think rich neutrals and vivid pops (butter-yellow linens, deep olives, cobalt blues) in breezy fabrics. These pieces are designed as luxe-looking basics that feel effortlessly elevated yet affordable – ...

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Filed Under: Fashion

Forever 21 Closes All 215 Stores—Second Bankruptcy Hits Fast Fashion Hard

July 7, 2025 by Emily Grant

Forever 21, the once-ubiquitous fast-fashion retailer, is shutting its doors for good. The company has filed for Chapter 11 a second time in six years and announced plans to close all 215 of its remaining U.S. stores. It blames soaring costs and competition from ultra-cheap online brands like Shein and Temu. As one report notes, liquidation sales are already underway at U.S. stores as Forever 21 ...

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Filed Under: Retail Watch

Google Launches New App That Lets You See How an Outfit Might Look on You

July 3, 2025 by Emily Grant

Online shoppers know the struggle: buying clothes without trying them on often leads to regret and returns. Google might have a remedy for those “buy and return” dilemmas. The company is quietly testing a new way to try on outfits virtually before you hit “buy.” Imagine being able to see how that jacket or dress looks on you without stepping into a store.  This experimental approach is all ...

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Filed Under: Fashion

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