When import and trade issues happen, tariffs can drive up prices for U.S. businesses. That usually means food, clothes, cars, and tech cost more, so people start delaying big buys, go for cheaper brands, and cut back on spending. Take a look at these 19 American brands that are having tariff problems right now and what it means for your budget.
1. Apple
Many Apple items you use, like iPhones, iPads, and MacBooks, are built in China. Your gadget might cost hundreds or thousands of dollars more if there’s an additional 25% tariff already in place, with the potential for further increases. If you’re trying to save up, you might want to think twice about upgrading because of this price increase or go for cheaper smartphones or devices from other brands.
2. Dell
Because tariffs increase Dell’s costs for parts from China, the company is shifting some of its production to Vietnam and Thailand to reduce expenses. These changes could make your next PC or service costly, which might make you think about putting off your purchase or choosing a less expensive brand to keep within your budget.
3. HP
HP has to pay big tariffs, up to 55%, on important parts for their computers and printers, making things more expensive. To fix this, they’re moving production from China to places like India and Mexico. For now, you might want to wait on upgrades or pick cheaper models to save money.
4. Cisco
Cisco’s networking equipment prices have increased due to tariffs. If your boss no longer upgrades office networks or internet systems because of higher costs, it would definitely slow down internet speed and getting new tech, making work frustrating and interrupting your productivity.
5. Nvidia
This tech company raised graphic processing unit (GPU) prices by 10–15% because of tariffs and higher expenses. Maybe you can wait before buying the newest units or look for older and cheaper ones to save money.
6. AMD
AMD, like Nvidia, makes chips in countries that are affected by tariffs, which can push up prices for computers and gaming gear using their CPUs. You may want to hold off on those latest upgrades or pick cheaper ones; your wallet will thank you for that. They’re also boosting U.S. production to help lower these costs.
7. Intel
Intel is expanding its production in the US, but it still needs to pay tariffs on key parts it imports. Analysts believed that early 2025 saw increased computer and laptop sales as customers stockpiled chips ahead of potential new tariff impacts.
8. Nike
If you’re watching your budget or just want a few pairs, consider cheaper Nike styles or other brands. Nike is raising prices by $5–$10 on items over $150 starting June 1, 2025. They say it’s seasonal, but it lines up with the new U.S. tariffs.
9. Gap
Heads up on Gap: they’re expecting a $100-$150 million hit from tariffs, which means higher clothing prices for us. Now is the time to spend less, search for deals, or seek discounts if you still want to purchase your favorite items.
10. Levi’s
Levi’s knows tariffs will make things more expensive, but they’re holding off on raising prices for now. If they do increase prices, you should hold off on buying new jeans or look for more affordable options. That way, you can stay on top of your clothing budget.
11. Lululemon Athletica
Lululemon’s profits took a hit due to tariffs, and prices are expected to rise slightly. If you’re watching your budget or are sensitive to price changes, buy fewer workout clothes or try thrift shopping for affordable alternatives.
12. VF Corp (Vans, North Face, Timberland)
VF Corporation, which owns Vans and The North Face, is dealing with $150 million in tariffs, so prices will probably go up. If you’re buying outdoor gear, it might help to check out other brands to save money. VF is working to speed up their shipping and adjust prices, but tariffs are still affecting costs and availability.
13. Target
Target brings in a lot of stuff that’s hit by tariffs, which could add over $1,000 to a family’s yearly cost. So when you shop, especially on sales, watch prices, compare deals, and maybe skip things you don’t really need to save money.
14. Walmart
Walmart has raised prices due to high tariffs on products from China. As a shopper, you may want to cut back on non-essential items or seek more affordable alternatives to stretch your budget when prices rise.
15. General Motors
General Motors says tariffs will cost them about $5 billion this year, which could lead to higher prices for new cars. If prices do go up, you might need to consider delaying your purchase or looking at used vehicles as a more affordable option. GM is working to reduce the impact by increasing US production and cutting costs, aiming to keep price increases minimal despite the tariffs.
16. Ford
Ford expects tariffs to cost about $1.5 billion in 2025 but says it won’t raise prices on all vehicles right away. If you’re looking to save money, it might be smart to wait for deals or consider buying a used car instead of a new one. Ford is working on ways to reduce the tariff impact, so price increases should be limited for now.
17. Tesla
Tesla pays tariffs on about 30% of its parts, which could make their cars cost around $2,650 more. For example, the Model Y might go from $41,490 to $42,500. You can buy now or wait to see if prices calm down. Tesla is trying to cut costs by making more parts locally.
18. Cargill
China’s tariffs on U.S. soybeans have hit Cargill’s exports, which could make some farm products pricier. That might raise your grocery bills, so it’s smart to watch prices when you shop. The trade tensions are making things a bit uncertain right now.
19. Tyson Foods
Tyson Foods is now paying tariffs on pork and other meats, so grocery prices might go up. To keep prices down, try buying less meat or hunting for discounts. Tyson is adjusting how they operate in order to deal with these changes and keep products available.